Gülaylar Gold's Keyword Trend Increased by 652.61% in One Year
Gülaylar is a long-established jewelry brand based in Turkey. With nearly 100 years of experience, the brand offers a wide range of products and custom-designed jewelry services to individual and corporate customers.
About Gülaylar
Gülaylar, one of the largest industrial enterprises in Turkey, has been among the pioneers of the sector for nearly 100 years. The brand, which sells individual jewelry, also offers wholesale services to all over the world. Closely following technological innovations, Gülaylar Gold aims to develop in order to provide an efficient and innovative service and considers it as its primary responsibility to provide a perfect service to its customers. Gülaylar Gold stands out with products such as bracelets, earrings, and wristbands.
Problem
Among the initial goals of the Gülaylar Gold and Lugat collaboration was to increase organic traffic and thus to ensure and increase profit sustainability. In order to increase page visits and impressions, we needed to appeal to the right target audience. We built a joint strategy to identify our content needs to highlight the features and advantages of the products and build the right story.
Content Strategy
Since all the features of jewelry, its differences and the production process had to be explained to the target audience with the right story, Lugat first worked with the appropriate target audience.
- 1 A brand-specific language and tone of voice that appealed to Gülaylar Gold customers and potential clients was determined.
- 2 "Localization" and "storytelling" methods were used in the content by identifying that jewelry customers are eager to get to know the advantages offered by the product better.
- 3 The brand's product and category pages were strengthened with SEO-compliant content in a short time.
- 4 FAQ studies were conducted so that customers could find clear answers to their questions.
Solution
Gülaylar Gold, one of the leading brands in the jewelry industry, has taken the right language approach to reach its customers in a more special and effective way. Creating a tone of voice and brief that reflected the brand's elegant and sophisticated stance, unique content strategies were prepared for the jewelry and collection pages.
Completely original, SEO-compliant and impressive content was quickly integrated into the website by the brand team. After these innovations, a significant increase in traffic and impressions was observed on the website.
Results
Through the partnership between Gülaylar Gold and Lugat, the website achieved impressive growth rates across all metrics over a 1-year period.
