Türk Telekom's Blog Traffic Increased by 34,300% in Just 6 Months

About Türk Telekom

Türk Telekom is one of Turkey's leading telecommunications companies, providing services in areas such as landline, mobile communications, and internet. It meets the needs of both individuals and businesses with digital solutions such as broadband; through its R&D-focused approach, it brings technological advancements to Turkey and plays an active role in the digital transformation process. It provides solutions supporting digitalization.

Problem

Türk Telekom's official website, turktelekom.com.tr, needed a blog page. In this context, the accuracy of the information provided on the blog, its public benefit, and search engine performance were key considerations. At the outset of the collaboration between Türk Telekom and Lugat, mutual goals were established in this regard. The brand's blog page was built from scratch and launched with its first content in August 2023. Gaps in content were identified regarding the brand's organic traffic growth, and strategies were developed. One goal for the prepared content was to accurately convey Türk Telekom's brand identity. There was a need for content that adds value to readers in terms of performance while also appealing to the user experience.

Content Strategy

To ensure that the latest industry news, developments, service areas, and technological perspectives are communicated to users as clearly as possible, Lugat first conducted target audience research.

• 1 Taking into account Türk Telekom customers, followers, and blog readers, a content style and tone of voice were developed to express the brand's stance in a unique and clear manner.
• 2 By analyzing local and global competitors, potential added value for the sector was evaluated within the scope of blog content.
• 3 Content was produced by deeply understanding users' curiosity and interests in the technology and telecommunications sectors, while also taking Search Engine Optimization and potential keywords into account.

Solution

Before the Türk Telekom Blog went live, the brand's needs were thoroughly identified. Türk Telekom is a company with very clear brand positioning and guidelines. In this context, the Türk Telekom Blog Brief, brand terminology, and content plans were established. The blog went live in August with the initial content prepared during that month.

By creating SEO-friendly, highly readable, and useful content, the blog gained significant momentum. A strategic content plan was prepared on a monthly basis for blog categories jointly determined with the brand, primarily focusing on technology. Additionally, recommendations were provided for seasonal and evergreen content. By adopting the Türk Telekom content style and adapting the most effective SEO strategies, the goal was to increase traffic and impressions on the website.

Results

Through the partnership between Türk Telekom and Lugat, the blog page achieved impressive growth rates across all metrics in just 6 months.