Evdeeczane Sees a 3,970% Increase in Organic Keyword Traffic
Evdeeczane is an e-commerce brand that connects users with prestigious brands in the dermocosmetics and mother-and-baby categories; it stands out for its reliable supply chain, wide product range, and customer support.
About Evdeeczane
Evdeeczane brings prestigious brands in the field of dermatological cosmetics and mother and baby care together with customers. It offers for sale many products from skin care to nutritional supplements, directly from brands or by supplying them from the brands' distributors in Turkey. Aiming to complete all orders with satisfaction, the brand provides the necessary support to its customers before and after sales through its call center.
Problem
Evdeeczane and Lugat came together in the second half of 2020 with the aim of increasing organic traffic of the website. Together with the Lugat content team, various projects were planned to achieve the best conversion rates, provide more page visits, increase brand awareness and user loyalty. Most importantly, the target audience of Evdeeczane was determined and the needs of the brand were discussed to see what quality and informative content would be useful to users.
Content Strategy
The content strategy created for Evdeeczane was implemented with a target audience-focused and performance-based approach.
- 1 The target audience was identified in order to convey products and services to users in the most accurate way.
- 2 Brand terminology was planned together with the tone of voice suitable for the target audience and briefs suitable for content types were prepared.
- 3 In addition to target audience research, competitor analysis was conducted. Thus, strategic moves were implemented by identifying the areas where the brand should stand out.
- 4 Original, high quality product, category and blog content that would benefit users were prepared.
Solution
While the target audience of Evdeeczane was determined, special briefs were prepared for the product and category pages. SEO compatible content written by expert writers in the field of dermatological cosmetics was included. Then, the EvdeBlog project was implemented to increase both traffic and conversion.
Organic traffic increased in a short time on the website, which was fed with blog content as well as category and product content.
Results
Through the partnership between Evdeeczane and Lugat, the website achieved strong growth across all metrics over a 2-year period.
