Eyüp Sabri Tuncer Success Story
With a long-standing heritage, Eyüp Sabri Tuncer is one of Türkiye’s leading brands in the personal care and cosmetics industry.
About Eyüp Sabri Tuncer
With a long-standing heritage, Eyüp Sabri Tuncer is one of Türkiye’s leading brands in the personal care and cosmetics industry. What began with its iconic eau de cologne has evolved into an extensive portfolio spanning personal care, skincare, hair care, home care, and products designed for a wide range of needs. Bringing its rich brand heritage together with evolving consumer habits, Eyüp Sabri Tuncer continues to strengthen its presence across digital channels.
The Challenge
Eyüp Sabri Tuncer partnered with Lugat in the second half of 2020 with a clear objective: to drive organic traffic. Achieving this goal called for a comprehensive content strategy that would increase the search visibility of the brand’s extensive product portfolio, connect with potential customers across a diverse range of search intents, and unlock the website’s organic traffic potential.
The Lugat Content Team began by assessing the content needs of product, category, and blog pages, while taking both the brand’s tone of voice and industry search trends into account. Key priorities included effectively introducing new products across digital channels, enriching existing product groups with more comprehensive content, and creating content capable of driving qualified traffic to the brand from a variety of platforms.
Content Strategy
Tailored content briefs were developed for different content types based on an in-depth analysis of Eyüp Sabri Tuncer’s product portfolio, target audience, brand voice, and users’ digital search behavior.
- 1 Product and category pages were enhanced with SEO- and GEO-optimized content designed to address user search intent and make relevant product information easy to find and understand.
- 2 To expand the brand’s organic traffic potential, blog content was created around searches related to personal care, cosmetics, and product usage. Beyond traditional search engines, the content was developed in line with GEO principles to strengthen visibility across AI-powered search and answer platforms.
- 3 Dedicated launch content was produced to clearly communicate the features, benefits, and use cases of new products. Content structures were also designed to help products emerge as relevant information sources and recommendations for related queries across AI platforms.
- 4 Backlink content was created to extend the strategy beyond the brand’s own website and strengthen Eyüp Sabri Tuncer’s visibility across a broader range of digital channels.
- 5 Throughout the process, Eyüp Sabri Tuncer’s brand identity remained at the core while SEO and GEO strategies were implemented in tandem. This integrated approach aimed not only to improve organic search rankings but also to expand the brand’s visibility across generative AI platforms.
The Solution
Rather than focusing on a single content type, we developed a comprehensive SEO and GEO content strategy designed to strengthen organic visibility across multiple areas of the Eyüp Sabri Tuncer website. Product pages were enriched with content that provides users with the information they need to make informed choices, while category pages were optimized to capture a broader range of relevant search queries. The strategy was built to increase visibility not only across traditional search engines but also within AI-powered search and answer experiences.
On the blog, we expanded the brand’s reach beyond product-focused searches by creating content around personal care, product usage, and a variety of consumer needs. As part of the GEO strategy, priority was given to clear, informative, and topic-focused content that AI platforms can effectively interpret and draw on when generating answers to user queries. Launch content supported the discoverability of new products across digital channels, while backlink content extended the brand’s visibility beyond its own website.
Together, these efforts created an integrated content ecosystem spanning product and category pages, blog content, new product launches, and backlink initiatives. By bringing SEO and GEO together within a unified strategy, we helped Eyüp Sabri Tuncer strengthen its organic traffic and search rankings while also expanding its visibility for product- and information-driven queries across AI-powered platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Results
GEO Strategy & Results
For the past two years, we have been complementing our SEO efforts with a GEO (Generative Engine Optimization) strategy, aiming to expand Eyüp Sabri Tuncer’s visibility beyond traditional search results and into AI-powered search and answer platforms. Ahrefs data shows that the brand’s visibility within AI-generated responses continues to grow.
Eyüp Sabri Tuncer’s content is increasingly being surfaced as a source in AI-generated answers across product recommendations, product features, use cases, and a variety of informational queries. This demonstrates how the content strategy is evolving alongside the new generation of search experiences. As users increasingly turn to AI platforms to discover products and find information, this growing visibility is becoming an increasingly valuable part of the brand’s overall digital reach.
