Product Page Content Writing 

Product Content 

Product content is the content that describes products on e-commerce sites and sites that promote and sell products. These contents generally include basic information about a product, its features and details that users are curious about. Product descriptions that focus specifically on a product are a very important detail for SEO. Most e-commerce sites seem to be successful by producing content using ready-made data written in XML. However, it can be clearly said that a unique product description makes a noticeable difference. 

According to the algorithms of Google and other search engines, it is more important that the products are unique in terms of visual and text content rather than having many products on a site. The product description which gives the most detailed information about the product makes more sales according to marketing principles. 

What is Product Content?

Descriptive texts on product pages of the websites created for sales are called product content. Especially e-commerce companies should conduct detailed research on the question “What is product content?”. Because these contents are articles that benefit both in terms of SEO and improve the user experience. The sole purpose of product descriptions is not only to increase sales. Thanks to this content, customers’ trust can also be gained. Of course, it is also very important that a quality and impressive product description appeals to the brand’s target audience. 

Product descriptions include different qualities of the product being promoted or sold. In addition to the technical features of the product in question, the benefits it will provide to users can also be mentioned. In this way, it is possible to direct customers to purchase through product descriptions. There are very important points to be considered for preparing product content. These details make content stand out and help it differentiate itself from competitors and reach customers. It can be difficult to stand out, especially in today’s intense competition in the field of e-commerce. At this point, quality product content makes your job easier. To prepare a product content professionally, you should keep these details in mind:

• When talking about the general and technical features of the product, a simple and plain language should be used. The more understandable language is used, especially about technical features, the more trust the users will have on the product.
• The structure of the product description should generally appeal to the eye. In other words, using short paragraphs, subheadings and bullet points makes the content look more organized. It can also ensure that users read the content to the end. Of course, it is also very important to use original and impressive images of the product.
• While the features of the product are given, interesting information about the product, which is not known, different, which has not been mentioned on any website before, can also be included.
• The characteristics of the target audience of the product should be taken into consideration. Because the target audience allows you to decide on the language to be used in the product description. For example, you may need to use a more dynamic language for an audience between the ages of 14-30, and a more corporate language for an audience between the ages of 45-60. Age group characteristics are very important and can build user trust.

What to Consider When Writing Product Content?

How to write product content for a website? Creating the content by paying attention to some criteria in this regard will make your job much easier. Before you start writing a product description, you should do a detailed research and learn all the features of the product. It is possible to access technical information from all sites; however, it is not enough to provide only technical information. For this reason, you should take care to write a unique product description. You should include all the details that customers may wonder about the product you describe. For example; you should definitely mention features such as the content of the product, its material, and the conditions under which it should be used. Of course, it is the most important thing to include the accurate information when writing a product content. Otherwise, the return rate will increase due to incorrect information about the product. This can be very bad for companies in the long run. Here are the things to consider when writing product content:

• Choosing the appropriate writing language for the target audience is almost one of the most important issues.
• The product description and product image should be compatible with each other.
• Highlighting the most important feature of the product and talking about what benefits will be gained by the people who use it allows users to make a clearer decision about the product.
• It may be good to indicate who the product is suitable for and who will use it.
• The same descriptions should not be used repeatedly in different products.
• It is a good method to make the content more readable for users by writing the features of the product in bullet points.
• Accurate information about the delivery process should be provided.

The information that must be included in the product description is technical information and features, areas of use, why it should be preferred, by whom it is suitable for use, information about after-sales support and warranty conditions. Including all this information in detail while writing product content is a major factor in users’ preference for that company.

How to Write Product Content?

When writing product content, in addition to a detailed research, how that product is explained on other sites should also be checked. Since including the same sentences one-to-one, will negatively affect the SEO compatibility of the content, original sentences should be created. When describing the product, only accurate information should be included, avoiding excessive praise.

When to Write Product Content?

Product description writing is preferred by websites and e-commerce companies that market any product or service. The lack of description of the products on these websites directly affects the sales negatively.

How Many Words Should Product Content Be?

It is not possible to talk about a single product content length for all products. Because the technical and general features of the products are different from each other. However, according to the general approach, content that will keep users on the product page for an average of 70 seconds should be produced.