Volkswagen Commercial Vehicles Sees 116% Increase in Clicks
Volkswagen Commercial Vehicles is the brand representing the commercial vehicle segment of the globally recognized Volkswagen Group. Its lineup includes models such as Transporter, Caddy, Caravelle, and Amarok.
About Volkswagen Commercial Vehicles
Known worldwide for its automobile manufacturing, Volkswagen Commercial Vehicles is an important part of the industry with its commercial vehicle segment. It offers a range of models designed to meet the needs of the transportation and other business, especially in Europe. These vehicles include the Transporter, which has a large interior volume and serves a wide range of users, and the Caddy, which is generally ideal for urban distribution.
Problem
One of the initial goals of the Volkswagen Commercial Vehicles and Lugat collaboration was to increase organic traffic. In order to increase page visits and impressions, it was necessary to appeal to the right target audience. We discussed our content needs together to highlight the features and equipment of the vehicles and build the right story.
Content Strategy
The content strategy created for Volkswagen Commercial Vehicles was implemented with a target audience-focused and performance-based approach.
- 1 Since the advanced features, equipment and high-tech criteria of the vehicles had to be explained to the target audience with the right story, Lugat first conducted a target audience study.
- 2 The language and tone of voice appealing to VW users were determined.
- 3 Determining that commercial vehicle customers are an audience eager to get to know the advantages offered by the product better, "localization" and "storytelling" methods were used in the content.
- 4 The brand's product and category pages were strengthened with SEO-compliant content in a short time.
Solution
In order to better appeal to its users, the brand, which already had sectoral recognition, needed to approach the target audience with the right language. Content strategies were designed for the product and category pages by determining the tone of voice and brief suitable for the brand's stance.
After the completely unique, SEO-compliant and high-performance content was quickly entered into the website, an increase in traffic and impressions was observed.
Results
Through the partnership between Volkswagen Commercial Vehicles and Lugat, the website achieved significant growth across key metrics.
