Organic Traffic at TatilBudur Increased by 160% Thanks to a GEO Strategy
Founded in 1997, TatilBudur is one of Turkey's leading tourism brands. It appeals to millions of users with its domestic and international vacation options, extensive hotel portfolio, and attractive promotions.
About TatilBudur
TatilBudur is one of Turkey's leading tourism brands, founded in 1997. It serves millions of guests with its domestic and international vacation options, extensive hotel portfolio, and attractive promotions. With its user-friendly digital platform and extensive agency network, it simplifies the travel experience and prioritizes customer satisfaction. Through its innovative approach, it closely follows tourism trends and maintains its leading position in the industry.
Problem
Growing digital competition in the tourism sector had significantly complicated users' decision-making processes. TatilBudur's primary goal was to simplify this process by guiding users with the right content and strengthening the conversion journey from information search to purchase. The brand sought to reach not only users searching for vacations but also a broad audience looking to gather information during the travel planning phase.
Content Strategy
The content strategy created for TatilBudur was implemented with a conversion-focused approach aligned with new-generation search behaviors.
- 1 Each piece of content was carefully planned and structured to answer users' questions during the vacation planning process and bring them one step closer to making a purchase decision.
- 2 Taking into account the rise of AI-powered search systems, the content was redesigned to align with new-generation search behaviors: GEO (Generative Engine Optimization).
- 3 The articles were created not only to generate organic traffic but also to reflect the brand's expertise and credibility in the tourism sector.
- 4 The goal is for the blog to become a permanent information hub serving as a travel guide for users through consistent content production.
Solution
As Lugat Content Agency, we restructured TatilBudur's blog strategy based on its conversion-focused content goals. We created original content for each category that centers on users' search intent and bridges the gap between information seeking and the sales process. We refined the content roadmap using data from SEO analyses.
We structured each article to align with both search engine algorithms and user behavior.
Results
Through the partnership between TatilBudur and Lugat, the content strategy achieved impressive growth rates across all metrics.
