Jack&Jones Achieves 66.5% Increase in Organic Traffic

About Jack&Jones

Jack&Jones is a ready-to-wear clothing brand that was founded in Denmark, has high brand recognition, stores and widespread sales throughout Turkey. Focusing more on young menswear and offering products and services on the themes of "Denim" and "Jean", today the brand also offers a wider range of products such as underwear or shoes. It offers not only products but also great style and outfit advice for its customers on its website.

Problem

Since Jack&Jones competes with many companies and marketplaces in the menswear industry, it was necessary for Jack&Jones to bring its products and categories to the forefront; to provide users with a memorable content experience while experiencing an organic traffic increase. It was also among the priorities to publish regular content on the blog side and bring useful content together with potential customers and visitors.

Content Strategy

The content strategy created for Jack&Jones was implemented with a brand identity and performance-focused approach.

• 1 Lugat first conducted a target audience study. Jack&Jones brand positioning, content language and tone of voice were subsequently added to the studies.
• 2 A content setup that not only brings performance returns but also supports brand line and awareness was ensured.
• 3 Category and blog pages were reinforced with prioritized keywords and general + seasonal content strategies.
• 4 Readability was prioritized even in category content with high performance focus, and the ambiance of "Fashion Suggestions" throughout the site was followed.

Solution

In order to manage a more effective process against competitors in search engine queries and to increase views and click-through rates, special content was created for each existing category.

At the same time, the brand's thoughts and feelings were expressed while telling the Jack&Jones adventure during upcoming launches and special occasions. A blog content language that integrates the brand with the theme of "Denim Brotherhood" was adopted and fashion blog style content was brought to the user.

Results

Through the partnership between Jack&Jones and Lugat, the website achieved growth across all metrics over a 2-year period.